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DonorExperience: Summon Your Inner Market Trader

It’s a strategic acquisition that will deeply enhance Walmart’s understanding of its customer base

3 min. read

Barbie: Lessons Learned

The zeitgeist moment of Barbie is likely the exception rather than a soon-to-be norm….

3 min. read

To Buy or Not to Buy: SMS or Email Lists

While chatting with one of SPN’s readers last week, we noodled on leasing Email…

4 min. read

TikTok: Learnings from Launching Pixel 8

There’s plenty to celebrate about how Google have activated their TikTok activity to support…

3 min. read

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