Nonprofit Directory
Insights
Marketing Automation: Value vs Buzzword
Marketing automation is about delivering targeted, relevant messages to the right people. It’s also…
5 min. readHow to Ensure LTV After an Emergency Donation
One-time emergency donors need to be converted into long-term, committed, supporters of the brand….
2 min. readBarbie: Lessons Learned
The zeitgeist moment of Barbie is likely the exception rather than a soon-to-be norm….
3 min. readMarTech Implementation: Making New Tech ROI-Positive
I’ve seen and consulted on numerous MarTech implementations, ranging from more standard and widely-used…
8 min. read
