Insights
MarTech Implementation: Making New Tech ROI-Positive
I’ve seen and consulted on numerous MarTech implementations, ranging from more standard and widely-used…
8 min. readTo Buy or Not to Buy: SMS or Email Lists
While chatting with one of SPN’s readers last week, we noodled on leasing Email…
4 min. readPersonalization: Where and How to Make it Meaningful
The perceived need to create tailored experiences for every donor – across the entire…
6 min. readCohorts x Millennials
Many Orgs have turned their efforts towards capturing Gen Z’s attention
5 min. read
