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    Insights

    End of Year Reporting: A Dashboard Breakdown

    An informed, thought-through, intuitive dashboard setup for EOY activities is like a control center…

    5 min. read

    A Shared Language: CFO x CMO

    In November, Snoop Dogg – somebody synonymous with smoking marijuana – tweeted that he’s…

    5 min. read

    Fewer Emails Result in Higher $$$

    Over the last few years, email has followed the path of direct mail flyers…

    4 min. read

    MarTech Implementation: Making New Tech ROI-Positive

    I’ve seen and consulted on numerous MarTech implementations, ranging from more standard and widely-used…

    8 min. read

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