Insights
Personalization: Where and How to Make it Meaningful
The perceived need to create tailored experiences for every donor – across the entire…
6 min. readEnd of Year Reporting: A Dashboard Breakdown
An informed, thought-through, intuitive dashboard setup for EOY activities is like a control center…
5 min. readBarbie: Lessons Learned
The zeitgeist moment of Barbie is likely the exception rather than a soon-to-be norm….
3 min. readMarTech Implementation: Making New Tech ROI-Positive
I’ve seen and consulted on numerous MarTech implementations, ranging from more standard and widely-used…
8 min. read
