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Insights

Marketing Automation: Value vs Buzzword

Marketing automation is about delivering targeted, relevant messages to the right people. It’s also…

5 min. read

Fewer Emails Result in Higher $$$

Over the last few years, email has followed the path of direct mail flyers…

4 min. read

A Better View of Performance

If I had to speculate, I’d venture that every Nonprofit Operator worldwide wrestles with…

6 min. read

MarTech Implementation: Making New Tech ROI-Positive

I’ve seen and consulted on numerous MarTech implementations, ranging from more standard and widely-used…

8 min. read

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