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Insights

To Buy or Not to Buy: SMS or Email Lists

While chatting with one of SPN’s readers last week, we noodled on leasing Email…

4 min. read

Barbie: Lessons Learned

The zeitgeist moment of Barbie is likely the exception rather than a soon-to-be norm….

3 min. read

Fewer Emails Result in Higher $$$

Over the last few years, email has followed the path of direct mail flyers…

4 min. read

Storytelling Inspiration for Nonprofit Filmmakers

There were two (very different) video ads that made an imprint on me this…

3 min. read

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