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Insights

Marketing Automation: Value vs Buzzword

Marketing automation is about delivering targeted, relevant messages to the right people. It’s also…

5 min. read

To Buy or Not to Buy: SMS or Email Lists

While chatting with one of SPN’s readers last week, we noodled on leasing Email…

4 min. read

Test DOOH in Q2. It’s Worth It.

It’s the ideal time to allocate a small percentage of your budget and test…

5 min. read

Personalization: Where and How to Make it Meaningful

The perceived need to create tailored experiences for every donor – across the entire…

6 min. read

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