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    Insights

    Test DOOH in Q2. It’s Worth It.

    It’s the ideal time to allocate a small percentage of your budget and test…

    5 min. read

    MarTech Implementation: Making New Tech ROI-Positive

    I’ve seen and consulted on numerous MarTech implementations, ranging from more standard and widely-used…

    8 min. read

    Personalization: Where and How to Make it Meaningful

    The perceived need to create tailored experiences for every donor – across the entire…

    6 min. read

    End of Year Reporting: A Dashboard Breakdown

    An informed, thought-through, intuitive dashboard setup for EOY activities is like a control center…

    5 min. read

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