Category: articles
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A Better View of Performance
If I had to speculate, I’d venture that every Nonprofit Operator worldwide wrestles with Attribution at least a few times a week
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Inspired Campaigns
Spikes Asia and Dubai Lynx, the advertising awards show for the Asia Pacific and Middle East regions, took place last month
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Supercharge Your Major Donor Program
There’s distinct barrier between the Retail/Mass-Market and Major Donor teams
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How to Prep for an SGE-Driven Search Experience
Google’s Search Generative Experience will have a ginormous impact on nonprofits
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Cohorts x Millennials
Many Orgs have turned their efforts towards capturing Gen Z’s attention
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Storytelling Inspiration for Nonprofit Filmmakers
There were two (very different) video ads that made an imprint on me this week
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DonorExperience: Summon Your Inner Market Trader
It’s a strategic acquisition that will deeply enhance Walmart’s understanding of its customer base
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Test DOOH in Q2. It’s Worth It.
It’s the ideal time to allocate a small percentage of your budget and test tactics.
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The Ultimate Nonprofit Website Optimization Checklist
Consider this checklist when optimizing your nonprofit for web. I can make a difference for your donos.
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A Shared Language: CFO x CMO
In November, Snoop Dogg – somebody synonymous with smoking marijuana – tweeted that he’s “giving up smoke.”